Nella seconda giornata dei Cannes Lions sono state premiate le categorie Craft, dedicate agli aspetti tecnici e alla qualità della produzione, ed Entertainment, inclusi i tre spin off for Gaming, for Music e for Sport.
Tre i Leoni guadagnati dall’Italia: un argento e un bronzo a ‘The Gaming Fridge’ di Heineken e LePub Milano in combinata con LePub São Paulo e un bronzo a Coordown ‘Assume That I Can’ di Small New York e Indiana Production. I Grand Prix volano in Usa, Uk, Brasile, Francia, Perù, Germania
ENTERTAINMENT LIONS
Gp – Whatsapp ‘We Are Ayenda’, Creative X, Palo Alto, Modern Arts La USA
ENTERTAINMENT LIONS FOR GAMING
Gp – Xbox ‘The Everyday Tactician’, McCann, London UK
Argento, Bronzo – Heineken ‘The Gaming Fridge’, LePub, Milan / LePub, Sao Paulo – ITALIA / BRASILE
ENTERTAINMENT LIONS FOR MUSIC
Gp – Johnnie Walker, Diageo ‘Errata At 88’, AlmapBbdo, Sao Paulo BRASILE
ENTERTAINMENT LIONS FOR SPORT
Gp – Orange ‘Women’s Football’, Marcel, Paris FRANCIA
DESIGN
Gp -Sol Cement ‘Sightwalks’, Circus Grey, Lima PERÙ
DIGITAL CRAFT
Gp -Spotify ‘Spreadbeats’, Fcb New York USA
FILM CRAFT
Gp – Hornbach ‘The Square Meter’, Heimat\Tbwa, Berlin Germania
Bronzo – Coordown ‘Assume That I Can’, Indiana Production Company, Milan / Small, New York ITALIA/USA
INDUSTRY CRAFT LIONS
Gp – Frankfurter Allgemeine Zeitung ‘The 100Th Edition’, Scholz & Friends, Berlin GERMANIA
