Sei nuovi Leoni per Publicis Groupe Italia nella penultima giornata dei Cannes Lions. Finalmente arriva un oro per Heineken ‘The Closer’ mentre Barilla si afferma con un bronzo nella rigida selezione degli Innovation Lions (appena 6 premiati). Leo Burnett invece vince un bronzo Creative Commerce per il progetto di design ideato per McDonald’s in occasione dell’ultimo Fuorisalone.
Guarda tutti i Grand Prix di oggi, assegnati a Usa, Perù, Arabia Saudita, India, Francia, Argentina
Brand Experience & Activation
Grand Prix – EA Sports & Apple ‘Fifa 23 x Ted Lasso’, Apple Cupertino, EA Sports Redwood (Usa)
Gold Lion – Heineken ‘The Closer’, Publicis Italy | LePub Milan (Italia)
Silver Lion – Heineken ‘The Closer’, Publicis Italy | LePub Milan (Italia)
Bronze Lion – Heineken ‘Heinekicks’, Publicis Italy | LePub Milan / BBH Singapore (Italia – Singapore)
Bronze Lion – Barilla ‘Passive Cooking’, Publicis Italy | LePub Milan (Italia)
Innovation
Grand Prix – Augmental Mouthpad, Wunderman Thompson Lima / Augmental San Francisco (Perù – Usa)
Bronze Lion – Barilla ‘Passive Cooking’, Publicis Italy | LePub Milan (Italia)
Creative Commerce Lions
Grand Prix – Hungerstation ‘The Subconscious Order’, Wunderman Thompson, Riyadh (Arabia Saudita)
Bronze Lion – McDonald’s ‘Tabletogo’, Leo Burnett, Milan / Leo Burnett, Chicago (Italy / Usa)
Creative Effectiveness Lions
Grand Prix – Cadbury ‘Shah Rukh Khan-My-Ad’, Ogilvy, Mumbai (India)
Creative Strategy Lions
Grand Prix – Renault ‘Renault – Plug-Inn’, Publicis Conseil, Paris (Francia)
Creative Business Transformation Lions
Grand Prix – Microsoft ‘Adlam – An Alphabet To Preserve A Culture’, McCann, New York (Usa)
Mobile Lions
Grand Prix – Pedidos Ya ‘World Cup Delivery’, Gut Buenos Aires (Argentina)
