Eurobest Awards ha rivelato i vincitori dell’edizione 2025 che accanto a conferme – ben 5 Grand Prix ad Axa ’Three Words’ di Publicis Conseil, già grande premiato ai Cannes Lions – vede emergere nuovi lavori come ‘The Wedding Rice‘ per Wikifarmer, creato da McCann Athens, con cui la Grecia vince il suo primo Grand Prix in assoluto.
L’Italia vince 16 premi – 2 ori, 5 argenti, 9 bronzi – per la maggior parte grazie a LePub e Heineken: in particolare ‘Pub Succession’ di Heineken e ‘Guao Guao’ per la birra Desperados hanno vinto due ori rispettivamente nelle sezioni ‘Cultural Engagement’ e ‘Use of Original Composition’.
Seguono argenti per le stesse campagne, insieme a uno per ‘Excuses Bar’ di Heineken e uno a ‘The Mosaic’ di Leo Milano per il menu speciale “Welcome to Roma” di McDonald’s.
Vince un bronzo anche la campagna sulla salute del cuore delle donne ‘Heart Of A Woman’ di Dr. Max + Ospedale Cardiovascolare Monzino di VML Milano.
Gli altri bronzi vanno ancora a LePub per ‘Pub Succession’ (2) ed Excuses Bars (1) di Heineken e per ‘Guao Guao’ (3) di Desperados che, ricordiamo, è sempre del gruppo Heineken, e due a Leo, sempre per ’The Mosaic’ di McDonald’s.
L’agenzia dell’anno è Publicis Conseil, seguita da Happiness Brussels (FCB) e da Serviceplan Monaco. Il network creativo dell’anno è Leo, seguito da McCann e FCB, fronte media Wavemaker, Havas Media Network e OMD. L’agenzia indipendente dell’anno è Serviceplan Monaco, seguita da TRY Oslo e Wieden+Kennedy London.
Tutte le campagne premiate si possono vedere sul sito Lovethework.com
I GRAND PRIX 2025
Audio & Radio: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Brand Experience & Activation: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Creative B2B: ‘The Faroe Islands Space Program’, for SKF, by NORD DDB, Stockholm, Sweden
Creative Business Transformation: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Creative Commerce: ‘The Wedding Rice’, for Wikifarmer, by McCann Athens, Greece
Creative Data: ‘The 4th Judge’, for The Ring, by BigTime Creative Shop, Riyadh, Saudi Arabia
Creative Effectiveness: ‘Pass It On – Use Your Vote – European Elections 2024’, for the European Parliament, by European Parliament, Directorate-General for Communication, Brussels / &Co, Copenhagen, Belgium / Denmark
Creative Strategy: ‘Get Comfortable’, for Kimberly-Clark, by FCB London, United Kingdom
Design: ‘It has to be Heinz’, for Heinz, by Wieden+Kennedy, London, United Kingdom
Digital Craft: ‘Daisy vs Scammers’, for O2, by VCCP, London / Girl&Bear, London / faith, London / Bernadette, London, United Kingdom
Direct: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Entertainment: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Film: ‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
Film Craft: ‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
Glass: The Award for Change: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Healthcare: ‘Breastmilk Money’, for Herconomy, by Serviceplan Germany, Munich, Germany
Industry Craft: ‘Made to Share’, for Cadbury, by VCCP, London, United Kingdom
Innovation: ‘Creamotherapy’, for My Doctor’s Recipe, by Havas Lynx, Manchester / My Doctor’s Recipe, Dornoch, United Kingdom
Integrated: ‘Price Packs’, for PENNY, by Serviceplan Germany, Munich, Germany
Media: ‘The Sleeping Spoils’, for IKEA, by Buzzman, Paris, France
Outdoor: ‘See Them for Real’, for Musée de l’Armée, by Buzzman, Paris, France
PR: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Print & Publishing: ‘Behind the Logo’, for Pressbyrån, by NoA Åkestam Holst, Stockholm, Sweden
Social & Creator: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
I PREMI SPECIALI
Network of the Year:
1. Leo
2. McCann Worldgroup
3. FCB
Media Network of the Year:
1. Wavemaker
2. Havas Media Network
3. OMD Worldwide
Agency of the Year:
1. Publicis Conseil, Paris, France
2. Happiness, an FCB Alliance, Brussels, Belgium
3. Serviceplan Germany, Munich, Germany
Independent Agency of the Year:
1. Serviceplan Germany, Munich, Germany
2. TRY, Oslo, Norway
3. Wieden+Kennedy, London, United Kingdom
Eurobest Golden Palm:
1. Bacon, Norway;
2. Pocko, United Kingdom
3. Girl&Bear, United Kingdom
Agency of the Year by Market:
Belgium, Happiness, an FCB Alliance, Brussels
Denmark, &Co, Copenhagen
France, Publicis Conseil, Paris
Germany, Serviceplan Germany, Munich
Ireland, Publicis, Dublin
Italy, LePub, Milan
The Netherlands, GUT, Amsterdam
Norway, TRY, Oslo
Spain, Lola MullenLowe, Madrid
Sweden, NORD DDB, Stockholm
United Kingdom, VCCP, London
