Non era mai capitato da decenni a questa parte che le agenzie italiane vincessero non uno ma cinque Grand Prix a Eurobest, omologo su scala europea dei Cannes Lions.
Il merito va a Publicis Italy che ne ha vinti tre con tre diverse campagne per Heineken: The Unwasted Beer’ massimo premio Creative Business Transformation; ‘The Night is Young’ Grand Prix Integrated e ‘The Virtual Heineken Silver’ nella categoria Social & Influencer.
Vince il Grand Prix Outdoor Havas Milan con il billboard a bordo stadio ‘Neverending Chase’ di Affinity Pet Food mentre Ogilvy Milan si aggiudica quello Entertainment con lo ‘Staraoke’ di Prime Video.
L’Italia è stato anche il paese più premiato insieme alla Francia, con 5 GP a testa, mentre Publicis Worldwide è stata premiata come Network of the Year per la quarta volta dal 2018. Publicis Italy è inoltre stata celebrata come Agency of the Year, riconoscimento frutto della conta dei premi.
Qui tutte le medaglie d’Oro, Argento e Bronzo vinte dalle agenzie italiane, annunciate lunedì.
Qui sotto tutti i Grand Prix, cominciando da quelli vinti dall’Italia e proseguendo con gli altri in ordine alfabetico.
Creative Business Transformation: ‘The Unwasted Beer’, for Heinken, by Publicis Italy, Milan / Publicis Dublin, Italy / Ireland
Entertainment: ‘Staraoke’, for Prime Video, by Ogilvy, Milan, Italy
Integrated: ‘The Night is Young’, for Heineken, by Publicis Italy, Milan, Italy
Outdoor: ‘Neverending Chase’, for Affinity, by Havas Milan, Italy
Social & Influencer: ‘The Virtual Heineken Silver’, for Heineken, by Publicis Italy, Milan, Italy
Brand Experience & Activation: ‘Hack Market’, for Back Market, by Marcel, Paris, France
Creative Commerce: ‘Volvo Street Configurator’, for Volvo Cars Belux, by FamousGrey, Brussels, Belgium.
Creative Data: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom
Creative Effectiveness: ‘Renault – Village Électrique’, for Renault, by Publicis Conseil, Paris, France
Creative Strategy: ‘Reduce The Ride’, for D’Ieteren, by Happiness, an FCB Alliance, Brussels, Belgium
Design: ‘Portuguese (Re)Constitution’, for Penguin Random House Portugal, by FCB Lisbon, Portugal
Digital Craft: ‘Adobe X Bowie’, for Adobe, by Dentsu Creative, Amsterdam, The Netherlands
Direct: ‘Backup Ukraine’, for Polycam X UNESCO X Blue Shield by Virtue Worldwide, New York, USA
Film: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany
Film Craft: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany
Glass: The Award For Change: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom
Grand Prix for Good: ‘Gender Swap’, for Women in Games, BETC, Paris, France
Healthcare: ‘Sugar Kids’, for Spanish Ministry of Consumer Affairs, by VMLY&R HEALTH, Madrid, Spain
Industry Craft: ‘Chillboards’, for Molson Coors, by NORD DDB, Copenhagen / adam&eveDDB, London / DDB, Chicago, Denmark / United Kingdom / USA
Innovation: ‘Dot Pad. The First Smart Tactile Graphics Display.’, for Dot Incorporation by Serviceplan, Munich / Serviceplan Korea, Seoul, Germany / South Korea
Media: ‘Cirkulär’, for IKEA, by Accenture Song, Copenhagen / IKEA, Taastrup / Marketsquare, Denmark
Mobile: ‘Hack Market’, for Back Market, by Marcel, Paris, France
PR: ‘Backup Ukraine’, for Polycam X UNESCO X Blueshield by Virtue Worldwide, New York, USA
Print & Publishing: ‘Outlaw Runners’, for Distance, by BETC, Paris, France
Radio & Audio: ‘‘Did he upgrade or downgrade?’, ‘Mom but not his Mom’ and ‘Unsustainable Children’, for Burger King, by David, Madrid, Spain
Special Award:
Network of the Year:
1 Publicis Worldwide
2 DDB Worldwide
3 Ogilvy
Media Network of the Year:
1 dentsu X
2 iProspect
3 MediaCom
Agency of the Year:
1 Publicis Italy, Milan, Italy
2 BETC, Paris, France
3 Marcel, Paris, France
Independent Agency of the Year:
1 Philipp und Keuntje, Hamburg, Germany
2 Jung von Matt AG, Hamburg, Germany
3 Serviceplan, Munich, Germany
Eurobest Golden Palm:
1 Zauberberg Productions, Germany
2 B-Reel Films, Sweden
3 Artisans du Film, France
Agency of the Year by Market:
AUSTRIA, Jung von Matt DONAU, Vienna
BELGIUM, Happiness, an FCB alliance, Brussels
FRANCE, BETC, Paris
GERMANY, Scholz & Friends, Berlin
IRELAND, Publicis, Dublin
ITALY, Publicis Italy, Milan
NORWAY, POL, Oslo
PORTUGAL, FCB, Lisbon
ROMANIA, DDB Romania, Bucharest
SPAIN, Leo Burnett, Madrid
SWEDEN, Åkestam Holst, Stockholm
THE NETHERLANDS, Dentsu Creative, Amsterdam
UNITED KINGDOM, adam&eveDDB, London
Young Creatives Competition:
Gold: ‘Word Of The Day’, Folke Kühlhorn and Henrik Billing, Sweden, Åkestam Holst NoA
Silver: ‘A New Term, For Better Conditions’, Andrei Popa and Teodora Bonea, Romania, McCann Worldgroup Romania, CIRCLES COLAB
Bronze: ‘Drop of VOLIA’, Davit Kiladze and Nutsa Togonidze, Georgia, JWT Metro
Shortlist:
‘Currency of Freedom’, Kata Valenti and Lelle Buzás, Hungary, DDB
‘ACTS OF VOLIA’, Helga Askehave and Simon Bigaard, Denmark, Advice A/S
