Si conclude con un Grand Prix for Good, il GP per le campagne realizzate per organizzazioni non-profit, a Small NY di Luca Lorenzini e Luca Pannese e a Indiana Production l’edizione 2023 di Eurobest, la versione su scala europea dei Cannes Lions. La campagna, che smaschera e ridicolizza tutte le scuse che le persone inventano per non includere le persone con la sindrome di Down, si è già aggiudicata un bronzo Healthcare più un bronzo e un oro Social & Influence.
Nello show dedicato all’annuncio dei Grand Prix e dei premi speciali, LePub Milano è stata premiata come Agency of the year per l’Italia e Small NY terza come Independent Agency of the Year.
In questa edizione del premio l’Italia ha ottenuto risultati sopra la media: 58 shortlist e 25 medaglie di cui 6 Ori, 7 Argenti e 11 Bronzi più un premio Glass per l’uguaglianza di genere a Ddb e Ikea.
Per la prima volta inoltre sono stati vinti da agenzie italiane un bronzo nella categoria Creative Business Transformation (Heineken ‘Bar Experience’, LePub), un oro in Creative Commerce (McDonald’s, ‘TableToGo’, Leo Burnett Milan / Leo Burnett, Chicago), un bronzo in Creative Strategy (Heineken ‘Heinekicks’, LePub) e il primo argento in Digital Craft (Heineken ‘Fresher Stats’, LePub).
La Francia ha ricevuto più GP di tutti con 7 premi, seguita dalla Germania con 4. La Polonia ha vinto i suoi primi GP in 2 categorie, mentre l’Ucraina ha vinto il suo primo in assoluto nelle PR.
Tra i Grand Prix sottolineiamo le doppiette di ‘Samsung Unfear’ di Samsung Spain e Cheil Worldwide Madrid; di ‘Where To Settle’ di Mastercard e McCann Poland Warsaw e di ‘Oreo Cheat Cookies’ di Mondelēz Europe e Saatchi & Saatchi, Düsseldorf, oltre ai tris messi a segno da ‘Renault – Plug-Inn’ di Renault e Publicis Conseil Paris e da ‘Women’s Football’ di Orange e Marcel, Paris.
Qui sotto tutti i Grand Prix e i Premi Speciali di Eurobest 2023
Brand Experience & Activation: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain
Creative Business Transformation: ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Creative Commerce: ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Creative Data: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
Creative Effectiveness: ‘Reduce The Ride’, for D’leteren, by Happiness, an FCB Alliance, Brussels, Belgium
Creative Strategy: ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Design: ‘The Dropstore’, for Ministry of Foreign Affairs of The Kingdom of The Netherlands, by Publicis Groupe Benelux, Amsterdam, the Netherlands
Digital Craft: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain
Direct: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
Entertainment: ‘Women’s Football’, for Orange, by Marcel, Paris, France
Film: ‘Women’s Football’, for Orange, by Marcel, Paris, France
Film Craft: ‘Iran-E Man’, For Pairi Daeza, by new—land, Copenhagen, Denmark
Glass: The Award For Change: ‘Women’s Football’, for Orange, by Marcel, Paris, France
Grand Prix for Good: ‘Ridiculous Excuses Not To Be Inclusive’, for CoorDown, by Indiana Production Company, Milan, Italy / Small, New York, USA
Healthcare: ‘Me, My Autism & I’, for Vanish, by Havas, London, United Kingdom
Industry Craft: ‘The Unexpected Encounters Campaign’, for Lacoste, by BETC, Paris, France
Innovation: ‘Aizome UltraTM – An Innovative Method To Create Textiles With Lasting Health Benefits.’, for Aizome, by Serviceplan, Munich, Germany
Integrated: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany
Media: ‘Plastic Kicks The Bucket’, for McDonald’s, by OMD Germany, Düsseldorf / DDB Germany, Munich, Germany
Outdoor: ‘Deals Stuck in Time’, for McDonald’s, by NORD DDB, Stockholm, Sweden
PR: ‘Be Brave Like Ukraine’, for Ukraine, by Banda Agency, Kyiv, Ukraine
Print & Publishing: ‘Mayo McHack’, for Hellman’s, by Edelman, London, United Kingdom
Radio & Audio: ‘Spellbound By Sweden’, for Visit Sweden, by Prime Weber Shandwick, Stockholm, Sweden
Social & Influencer: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany
Special Award
Network of the Year:
1 Publicis Worldwide
2 Havas Creative
3 DDB Worldwide
Media Network of the Year:
1 OMD Worldwide
2 PHD Worldwide
3 Mindshare
Agency of the Year:
1 Marcel, Paris, France
2 Publicis Conseil, Paris, France
3 Saatchi & Saatchi, Düsseldorf, Germany
Independent Agency of the Year:
1 Serviceplan, Munich, Germany
2 Edelman, London, United Kingdom
3 SMALL, New York, USA
Eurobest Golden Palm:
1 Prodigious, France
2 new—land, Denmark
3 SMUGGLER, United Kingdom
Agency of the Year by Market:
Belgium, Happiness, an FCB Alliance, Brussels France, Marcel, Paris
Germany, Saatchi & Saatchi, Düsseldorf
Italy, LePub, Milan
Netherlands, Publicis Groupe Benelux, Amsterdam
Poland, McCann Poland, Warsaw
Spain, Cheil Worldwide, Madrid
Sweden, Nord DDB, Stockholm
Switzerland, Wirz Group, Zurich
Ukraine, Banda Agency, Kyiv
United Kingdom, Edelman, London
L’Eurobest Young Creatives Competition ha richiesto a 152 team di under 30 provenienti da 24 paesi di creare una campagna integrata sulla base di un brief della Turkish Volleyball Federation, incentrato sull’uguaglianza di genere, sulla discriminazione e sull’incoraggiamento alle giovani a partecipare non solo alla pratica sportiva ma anche in altri aspetti della vita.
Ha vinto l’oro il team della Spagna composto da Mabel Segarra e Manuel Oliva di Newlink, quello della Finlandia l’argento grazie a Pauline Marie Korp e Fanny Haga Corsini; il bronzo va in Portogallo a Beatriz Mangerona e Raquel Vieira di Wunderman Thompson.
