La storia d’amore tra l’attrice Keira Knightley e Phil (il comico Joe Wilkinson) ha avuto una battuta d’arresto, lei se n’è andata e, non si sa come, sta per sposare un ricco bellimbusto.
Parte da qui ‘The Perfect Gift 2’, la campagna di Natale dei supermercati Waitrose, sequel di quella dello scorso anno – sempre ideata dall’agenzia Wonderhood Studios – che raccontava della storia d’amore che sbocciava davanti al banco dei formaggi. Keira Knightley riprende il suo ruolo nei panni di se stessa, insieme a Joe Wilkinson in quelli di Phil ‘Phil Phil’, l’uomo qualunque dal cuore spezzato. Ad affiancarli c’è Alex Hassell che interpreta il rivale in amore Hugo Bunty-Griffin, con abiti di sartoria perfetti e più innamorato del proprio riflesso che della futura sposa.
Il film dura ben 6 minuti e, con una narrazione in pieno stile rom-com britannica, mostra come con un filetto alla Wellington fatto in casa con amore si possa riconquistare l’amata perduta. Alla fine l’amore vero vince, coronato da un anello a forma di tagliere di formaggi, con il barattolo ‘Marry Me Instead’ di Phil come diamante.
Alla regia c’è ancora Molly Manners, con una produzione degna di un blockbuster hollywoodiano: location in case di campagna spolverate di neve, ampie carrellate e una colonna sonora originale registrata dall’Orchestra Filarmonica di Praga. La voce narrante è di Gary Martin, noto soprattutto per essere la voce di Honey Monster, la canzone finale è ‘The Power of Love’ di Jennifer Rush. Il film ha debuttato sui canali di Waitrose e sarà supportato da due trailer pubblicitari più brevi, da 60 e 30 secondi, e da poster ispirati alle commedie romantiche, pensati per anticipare tutti i colpi di scena del film integrale.
“L’anno scorso The Perfect Gift ha suscitato una reazione enorme, e i nostri clienti sono stati chiari: volevano sapere cosa sarebbe successo dopo. Così questo Natale abbiamo regalato loro un sequel più grande e più audace, con un rivale in amore, una corsa contro il tempo e un filetto alla Wellington nei panni di un improbabile eroe. Ogni grande commedia romantica ha bisogno di un momento in cui tutto sembra perduto, e il nostro si dà il caso sia avvolto nella pasta sfoglia” ha detto Nathan Ansell, chief customer officer di Waitrose, spiegando che l’azienda quest’anno ha alzato la posta creativa e produttiva, facendone “lo spot più lungo prodotto da un supermercato del Regno Unito, mantenendo saldamente le nostre eccezionali credenziali gastronomiche al centro della narrazione. Questo è il nostro modo di regalare al pubblico il lieto fine che stava aspettando”.
Creative & Media Credits
Waitrose
•Chief Customer Officer: Nathan Ansell
•Head of Advertising & Social: Sarah Hood
•Advertising Lead: Joanne Massey
•Senior Advertising Manager: Alia Ahmad
•Advertising Manager: Vinay Patel
•Senior Campaign Manager: James Ward
•Senior Social Media Manager: Emily Angliss
•Social Media Manager: Chloe Ball
•Creative Direction Lead: James Turner
MG OMD
•CEO: Kat Bozicevich
•Managing Director: David Bratt
•Chief Creative Officer: Tamara Cross
•Chief Client Development Officer: Geraldine Ridgway
•Client Partner: Lewis Young
•Client Business Director: Jane Ridehalgh
•Client Account Director: Megan Cupples
•Client Account Manager: Tom Warren
•Client Account Executive: Izzy Cherry
•Head of Planning: Flora Williams
•Strategy Business Director: Helen Brain
•Head of Media Creativity: Will Selwyn
•Partnerships Business Director: Maddie Taylor Wilson
•Partnerships Account Director: Polly Savva
Wonderhood Studios
•Founder & CEO: Alex Best
•Founder & CCO: Aidan McClure
•Managing Director: Sam Brown
•Head of Integrated Production: Natasha Johnson
•Executive Creative Director: Stacey Bird
•Executive Creative Director: Jack Croft
•Strategy Director: Charlotte O’Brien
•Strategist: Kit Thwaites
•Senior Creative & Writer: Jennifer Ashton
•Senior Creative & Writer: Oliver Short
•Creative – Product: Coel James
•Creative – Product: Chiara Piccirillo
•Lead Senior Producer: James Plaxton
•Senior Producer: Georgia Totvanian
•Senior Producer – Product Stills: Chris Battye
•Assistant Producer: Pericles Brierley
•Business Director: Tom Butler
•Account Director: Tara Lidstone
•Senior Account Manager: Minna Griffiths
•Senior Account Manager – Product Stills: James Tasker
•Account Manager: Hannah Chinyemba
Wonderhood Makers
•Co-founder & EP: Jo Lumb
•Co-founder & Managing Partner: Katie Hunter
•Senior Account Director: George Alleston
•Account Manager: Katie Luton
•Creative Director: Mandy Gould
•Senior Social Creative: Ella Banks
•Producer: Jake Parker
•Editor: Ben Infantion and Will Meighan
Wonderhood Design
•Head of Design: Simon Elvins
•Design Director: Tommy Spitters
•Designers – Brand: Ed Garland, Brianna Bartlett, Nancy Phillip, Joe Chakravorty, Lucja Wroblewska, Emma Gray
•Designers – Product: Lucja Wroblewska, Emma Gray
•Motion Designer: Tom Pounder
Photography
•Brand Photographer: Charlotte Rutherford
•Product Photographer: Matt Russell
Full Production Credits:
•Production Company & Country: Biscuit Filmworks, UK
•Director: Molly Manners
•Producer: Peter Knowles
•Founding Partner: Shawn Lacy
•Managing Director: Rupert Reynolds-MacLean
•Executive Producer: Hanna Bayatti
•Head of Production: Emily Atterton
•Production Manager: Ada Almeida
•Production Coordinator: Jess Glaus
•Production Assistant: Hannah Lockwood
•Production Assistant: Nessie Appleton-Smith
•1st AD: Rawdon De Fresnes
•Director of Photography: Benedict Spence
•Production Designer: Fiona Crombie
•Casting Director: Hannah Birkett
•Food Stylist: Fergal Connolly
•1st Ad: Rawdon De Fresnes
•2nd Ad: Isusko Garcia
•1st Ac: Jim Mclean
•2nd Ac: Evangeline Perkins
•Key Grip: Jake Lavan
•Gaffer: Greg Probert
•Food Stylist: Fergal Connolly
•Stylist: Emma Rees
•Stylist Assistant: Naomi Golding
•Hair And Make Up Artist: Eve Coles
•Hair And Make Up Artist Assistant; Ashleigh Haines
Socials
•Socials Director: James Murray
•Socials Producer: Dalia Saeed
•Socials Production Assistant: Hannah Lockwood
•Socials 1ST AD: Spencer Wilson
•Socials DOP: Dylan Bruce
•Socials 1st AC: Justin Mcgillivray
•Socials 2nd AC: Tim Pakyar
•Socials Electrician: Jay Tesfamarieam
•Socials Electrician: Stan Garbett
•Socials Art Director: Katren Wood
•Socials Props Assistant: Coco Cardozo
•Socials Costume Designer: Gabrielle Edmunds and Amy Laverack
•Socials Hair And Make Up Artist: Courtney Reece-Scott
•Socials Casting Director: Hannah Birkett
•Socials Food Stylist: Fergal Connolly
•Socials Food Stylist’s Assistant: Sophie Sibbald
•Socials Runner: Guy Lewis
Stills
•Stills Producer: Dalia Saeed
•Stills Photographer: Charlotte Rutherford
•Stills Movement Director: Simon Donnellon
•Stills Lighting Director: John Neate
•Stills Assistant: Bradley Polkinghorne and Jed Barnes
•Stills Digi Op: Alex Gale
•Stills Art Director: Katren Wood
•Socials Props Master: Louis Glickman
•Stills Props Assistant: Coco Cardozo
•Stills Food Stylist: Fergal Connolly
•Stills Food Stylist’s Assistant: Sophie Sibbald
•Stills Runner: Guy Lewis
Glam team
•Keira Knightley:
◦Stylist: Leith Clark
◦Stylist Assistant: Florence Thompson, Tilly Wheating
◦Seamstress: Serafina Kruegel-Hanna
◦Makeup: Lisa Eldridge
◦Makeup Assistant: Nilofar Mussa
◦Manicurist: Sabrina Gayle
◦Hair Stylist: Luke Hersheson
◦Hair Assistant: Rogerio da Silva
•Joe Wilkinson & Alex Hassell:
◦Groomer: Sam Coughlan
◦Costume Designer: Emma Rees
Hero Casting: Talent Republic
•CEO & Founder: Anne Batz
•Business Director: Disha B.B
•Talent Partnerships Lead: Emily Curtis
Editing Company: Shift Post
•Editor – Brand Film: Saam Hodivala
•Editor – Product Films: Adam Buckmaster
•Editor – Social: Robert McGuire
•Executive Producer: Kirsty Oldfield
•Assistant Producer: Tallia Clarke
•Assistant Editor: Stanley Whitaker / Christina Hill
Post Studio: Time Based Arts
•Creative Director & VFX Supervisor: Sheldon Gardner
•2D Lead: Ollie Ramsey
•2D Artists: Hannah Wilk, Chris Fraser, Javier Leon, Elliot Donovan, Ria Shroff, Anthony Laranjo, Jasmine Cooper, Ralph Briscoe, Gavin Marler, Jamie Crofts, James Pratt, Pavel Rehak, Nithin Francis, Simon Melin, Stepan Pazderka
•3D Artists: Ihor Obukhovskyi, Jake Thompson, Ashley West, Ian Baird
•DMP artists: Billy Stockwell, Barbara Pozzi
•Colourist: Simone Grattarola
•Socials Colourist: Tom Matthews
•Senior Producer: Matt Squires
•Producer: Mia Saunders
Audio Post-Production: Runamok
•Sound Design & Mix: Jon Clarke
•Socials Sound Design & Mix: Harry Butcher & Jonny Platt
•Executive Producer: Caroline Jemirifo
•Managing Director: Lucy Spong
Music (Sync track): Native
•Music Company: Native
•Music Supervisor: Dan Neale, Sophie Faricy
•Publisher: Sony
•Label: Sony
•Track Name: The Power of Love
•Artist: Jennifer Rush
Music (Composition): Holy Wax
•Music Company: Holy Wax
•Music Supervisor: Jeremy Newton
•Track Name: Project Chestnut
•Music Producer / Composer: Harry Lightfoot
