David Miami con Open X Wpp firma per Coca-Cola il film ‘Spills’ in cui qualche goccia della bevanda viene versata, ma non sprecata. Perché il motivo è dei migliori: film e scatti immortalano infatti i momenti in cui le persone si dimenticano della loro Coca-Cola, per abbracciare i propri cari.
Momenti spontanei, in cui le persone e i loro affetti prendono tutta la scena lasciando il prodotto in secondo piano, ma pur sempre presente.
Oltre al film la campagna ‘Worth every drop’ conta esecuzioni ooh e ooh pianificate in Usa e Brasile.
Come spiega Edgard Gianesi, chief creative officer di David Miami, “abbiamo voluto catturare quel che rappresenta Coca-Cola: non solo una bevanda, ma i momenti di connessione che essa porta con sé. Con questa campagna celebriamo quei momenti in cui la gioia condivisa con chi amiamo è così grande che anche una Coca-Cola versata diventa un ricordo felice. Ogni goccia vale quei momenti”.
Credits:
Creative Agency: DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Carolina Vieira
CCO: Edgard Gianesi, Rafa Donato
Creative Director: Joana Plautz
Senior Art Director: Seiji Wakabayashi
Senior Copywriter: Thomas Nitti
Head of Production: Brenda Morrison Fell
Senior Producer: Tomas Diego
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Head of Account: Mariana D’Aprile
Group Account Director: Rafael Giorgino
Global Chief Strategy Officer: Paula Vampre
Associate Strategy Director: Vanessa Amaral
Associate Strategist: Sofia Osorio
Head of Innovation and Technology: Toni Ferreira
Global PR Director: Sandra Azedo
Operational Manager: Larissa Cocchiar
Client: Coca-Cola
EVP & Global Chief Marketing Officer: Manolo Arroyo
President, Global Coca-Cola Category: Selman Careaga
VP, Creative Director Coca-Cola, TCCC: Islam ElDessouky
Global VP of Integrated Marketing Experience: Vijay Parasuraman
Director, Content and Creative: Chase Abraham
Senior Director, Creative Strategy: Luciana Mendes
Director Creative Strategy: Mariana Manso
Senior Director, Creative, Coca-Cola North America: Amy Manganiello
Senior Manager, Creative, Coca-Cola North America: Brionna BT Stewart
Content Producer and XP Director: Erika Wolthers
Senior Analyst Immersive and Experiental: Laís Emilião
Director Frontline Marketing Brazil: Mariana David
Senior Media Manager: Maria Luisa Kruel
South Zone Latam Sr Media Director: Carla Dart
WPP Open X
Global President, Coca-Cola TM Category: Kyla Jacobs
Global Chief Creative Officer: Andrew Keller
Post-Production Stills: Moreira Estudios
Retoucher: Ricardo Moreira
Colour Collective
Colourist: Mike Howell
Music Production: Yessian
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Producer: Matt Nelson
Executive Producer & Managing Director: Marlene Bartos
Associate Producers: Jessica Glowacki & Josie Palmer
Composer: Jacob Steele
Vocalist: Sita Steele
Direct Sound Design: Jeff Dittenber
Sound Designers & Audio Post: Ben Lantz, Mike Baluha & Jacob Wolf
Video Production: Reconcavo
Director: Nixon Freire
Creative Assistant: Eduardo Sá
1st AD: Bice Costa
2nd AD: Maya Pinheiro
3rd AD: Maju Lucatelli
Executive Producer: Anderson Lopes
Production Manager: Cristiane Moura
Production Coordinator: Daniela Guedes
Locations Manager: Felipe de Sá
Director of Photography: Nixon Freire
1st AC: Gabriel Prandini
2nd AC: Brenno de Carvalho
Post Production: Guava Post
Editor: Matheus Tibira
Colour: Acauan Pastore
VFX: Flow Effects
