Nella terza giornata dei Cannes Lions l’Italia porta a casa nove Leoni. Otto merito di Heineken e Publicis Italy / le Pub con svariati progetti come ‘The Office Cleaners’ (2 argenti, 3 bronzi), ‘Bar Experience’ (1 bronzo), ‘The Closer’ (1 bronzo), ‘Heinekicks’ (1 bronzo). L’altro argento arriva grazie alla campagna annuale Coordown ‘Ridiculous Excuses Not To Be Inclusive’ firmata da Small New York e Indiana Production che mette alla berlina le scuse poco plausibili che tanti si inventano per non includere le persone con la sindrome di Down. Ai premi vinti da Le Pub e Heineken si aggiunge inoltre Beer Power, ideata da LePub Brazil.
I Grand Prix di mercoledì vanno invece al Brasile, Canada, Argentina, UK e Spagna, Usa.
Creative B2B Lions
Grand Prix – Eart4 ‘B3 Stock Exchange & United Nations Global Compact’, AlmapBbdo, Sao Paulo (Brasile)
2 X Silver Lion – Heineken ‘The Office Cleaners’, Publicis Italy | LePub, Milan (Italy)
Direct Lions
Grand Prix – Adidas ‘Runner 321’, Fcb Toronto (Canada)
Bronze Lion – Heineken ‘The Office Cleaners’, Publicis Italy | LePub, Milan (Italy)
Bronze Lion – Heineken ‘Bar Experience’, Publicis Italy | LePub, Milan (Italy)
Bronze Lion – Heineken ‘The Closer’, Publicis Italy | LePub, Milan (Italy)
Creative Data Lions
Grand Prix – Stella Artois ‘The Artois Probability’, Gut, Buenos Aires (Argentina)
Media Lions
Grand Prix – Dove ‘#Turnyourback’, Ogilvy, London / David, Madrid (United Kingdom / Spain)
Bronze Lion – Heineken ‘The Office Cleaners’, Publicis Italy | LePub, Milan (Italy)
Pr Lions
Grand Prix -Doordash ‘Self Love Bouquet’, Gut, Los Angeles (Usa)
Bronze Lion – Heineken ‘The Office Cleaners’, Publicis Italy | LePub, Milan (Italia)
Bronze Lion – Heineken ‘Heinekicks’, Publicis Italy | LePub, Milan / Bbh, Singapore (Italy / Singapore)
Social & Influencer Lions
Grand Prix – Samsung ‘Flipvertising’, Chep Network, Sydney (Australia)
Silver Lion – Coordown ‘Ridiculous Excuses Not To Be Inclusive’, Indiana Production Company, Milan / Small, New York (Italy / Usa)
