Restos du Coeur, associazione francese che distribuisce cibo ai bisognosi, lancia per Natale una campagna di raccolta fondi in cui immagina un mondo utopico in cui nessuno ha bisogno del suo servizio.
Sfortunatamente, la realtà è ben diversa. Lo firmano le agenzie Brand Station e Change e la casa di produzione Birth.
BRAND : Les Restaurants du cœur
Campaign: On a toujours besoin de nous
Product group head: Les restaurants du Cœur
AGENCY : BRAND STATION & CHANGE
C E O: Patrick Mercier
Executive Creative Director: Samy Benama & Damien Guiol
Art Director & Copywriter: Samy Benama & Damien Guiol
Account director: Laëtitia Neves
Head of production: Laëtitia Neves
PRODUCTION COMPANY
Production Company:Birth
Producer CEO & Founder: Hugo Legrand-Nathan
Directors: BRBR
DOP: Michal Babinec
Assistant Director: Valentin Guiod
Line producer: Maxime Gallet
Production Assistant: Sarah Chayeb
Production Assistant: Louis Pata-Lavigne
Storyboard: Delphine Lhomme
Post-producer: Morgan Mirza & Johan Luce Antoinette
Editing: Alejandro Garcia
Grading: Muriel Archambault
Sound studio: Chez Jean – Patrick Abrial – Remerciements à Olivier Arson
Producer – director : Guillaume Samot