Ikea Canada presenta la sua nuova piattaforma di brand con un film che racconta il potere dei mobili di dare vita a una casa. Lo possiamo vedere dal momento in cui un uomo apre la porta del nuovo appartamento, con dentro i suoi familiari e amici come ‘congelati’. Quando la casa viene arredata, si sbrinano prendendo vita.
L’agenzia è Rethink, la regia è di Gary Freedman, il brano è una cover di ‘How wonderful life is’ di Elton John a cura di AHI.
Credits
Title: Bring Home To Life | Making It Home
Client: Ikea
Agency: Rethink
Chief creative officer: Aaron Starkman
Chief strategy officer: Sean Mcdonald
Executive creative director: Mike Dubrick
Creative director: Michelle Spivak
ACD: Brendan Scullion and Max Bingham
Art director: Max Bingham
Writer: Brendan Scullion
Strategy director: Jay Flemming
Director of broadcast production: Shelby Spigelman/Nadya Macneil
Broadcast producer: Mark Pan
Senior print producer: Agnes Gilchrist
Print producer: Jenna Fullerton
TV production company: Opc Production
Director: Gary Freedman
Line producer: Max Brook
Post-production house: Nimiopere
Editor: Graham Chisholm
Executive producer (Nimiopere): Julie Axell
VFX house: The Vanity
VFX supervisor: Naveen Srivastava
Colorist: Andrew Axworth
Senior producer (The Vanity): Katie Methot
Photography production company: Fuze Reps
Photographer: Chris Robinson
Director of photography: Zach Koski
Executive producer (Fuze Reps): Nicole Gomez
Associate producer: Alexa Dimitruk
Audio house: Vapor Music
Date of first appearance: September 12 2022
Executive producer (Audio House): Kailee Nowosad
Creative director (Audio House): Ted Rosnick
Engineer: Ryan Chalmers
Account Services:
Group account director: Kiara Wilson
Account director: Sheldon Abreu
Account director: Catherine Blouin-Mainville
Account supervisor: Melissa Luk
Account manager: Gabrielle Bergeron
Client:
Head of marketing, Ikea Canada: Johanna Andrén
Director of brand marketing, Ikea Canada: Claudia Mayne
Country marketing campaign leader: Jordan Sequeira
Marketing communications specialist: Carolyn Thrasher
Marketing communications specialist: Noah Keefe
Customer service management: Wunderman Thompson
Account director: Maryam Asad
Account executive: Hannes Danielsson
Customer engagement and loyalty manager, Ikea: Michael Kotsidis
Loyalty leader, Ikea: De’ana Torresan
Loyalty leader, Ikea: Michelle Oliveira
Public relations leader, Ikea: Lisa Huie
Other Credits:
Media agency: Carat Canada
Vice-president: Karen Hrstic
Account director: Tracey Cronin
Media supervisor: Christine Ma
Integrated media manager, Ikea: Kristin Newbigging
Integrated media leader, Ikea: Marissa Fischer
