Viene presentata con roboanti aggettivi l’innovazione introdotta dalla marca olandese di patatine Hoeksche Chips insieme a Wunderman Thompson. Quando il pacchetto finisce, c’è chi cerca di mangiare le ultime briciole rovesciando il sacchetto e sporcando dappertutto, i più accorti useranno un cucchiaino o un coltello. Invece ecco l’uovo di Colombo: un angolino rimovibile, che permette di spazzare le patatine fino all’ultima briciola.
CREDITS
Client: Hoeksche Chips
Founder/Managing Director: Henk Scheele
Founder/Managing Director: Rene de Zeeuw
Packing company: Fresh & Pack Services
Sales Director – Niels Kahlmann
CEO – Rob Nijgh
Agency: Wunderman Thompson (Benelux + Atlanta)
Global Chief Creative Officer – Bas Korsten
Benelux Chief Creative Officer – Sandra Bold
Atlanta Executive Creative Director – Jared Kozel
Atlanta Associate Creative Director – Ransom Haywood
Atlanta Associate Creative Director – Fallon Parker
Benelux Head of Design / Sr. Art Director – Tunchan Kalkan
Atlanta Project Manager – Min Yoo
Atlanta Production Manager – Stacey Amos
Benelux PR – Elke Janssens
US PR – Rebecca Sullivan
Global PR – Emilie Sharp
Production company: Nosh Food Films
Executive Producer – Anne Greeve
Producer – Tom Plinsinga
Regisseur – Jordy Tempelman
DOP – Levien Priem
1st AC – Maxime van Erp
Gaffer – Christian van Marle
Best Boy – Joep Fransen
Setdresser – Cecile Hanrath
Production Assistant – Martijn Pekel
Production Assistant – Bram Goossens
Post production company: Volstok
Post Production and vfx: Volstok
Executive producer: Johanna Keppens
Post-producer: Mirjam De Vreese and Sarah Verhofstadt
Editor: Pierre Mailly
Grading: Joost Vandekerckhove
Vfx: Matthias Muer
