Premiate anche le agenzie Havas Worldwide, McCann, Saatchi & Saatchi, JWT e We Are Social
Venerdì sera a Roma si sono chiusi i lavori del Festival della Creatività Eurobest. I 116 membri della giuria hanno deliberato i vincitori e assegnato i premi. Nessuna campagna italiana è stata premiata con un Grand Prix ma sono stati diversi i riconoscimenti ottenuti dai lavori firmati da agenzie italiane. Tra queste spicca Publicis Italy che porta a casa 19 metalli, di cui 2 ori con Jackie – Heineken in Film e The Dilemma – Heineken in Pr.
Tra le altre agenzie italiane premiate, Havas WW con un bronzo in Stampa per Ferrarelle, McCann per il FAI, Saatchi&Saatchi per Groupama, Jwt per Fondazione Ant Italia, We Are Social con Netflix.
L‘ELENCO DELLE CAMPAGNE ITALIANE PREMIATE
Tutti i Grand Prix. The Swedish Number ne vince 4, Channel 4 ‘Superhumans’ e Dot, lo smartphone in braille, 2
CREATIVE DATA: Nike on Demand, Nike, R/GA London – UK
CREATIVE EFFECTIVENESS: Monty’s Christmas, John Lewis, adam&eveDDB, London – UK
DIGITAL CRAFT: The Next Rembrandt, ING by J. Walter Thompson Amsterdam – Olanda
DESIGN: #PAINTBACK, Legacy Store Berlin, HEIMAT, Berlin – Germania
ENTERTAINMENT: Modern Essentials by Beckham, H&M, adam&eveDDB, London – UK
PROMO & ACTIVATION, DIRECT, MOBILE E PR: The Swedish Number, Swedish Tourist Association, INGO, Stockholm – Svezia
FILM E FILM CRAFT: Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson), Channel 4, Blink Productions, London / 4creative, London – UK
HEALTHCARE E INNOVATION: Dot. The First Braille Smartwatch, Dot Incorporation, ServicePlan Munich / Dot Incorporation Seoul – Germania
INTEGRATED: The Man on the Moon, John Lewis, adam&eveDDB, London – UK
INTERACTIVE: nessun GP assegnato
MEDIA: Girl Emojis, Procter & Gamble, STARCOM, London / Leo Burnett Chicago – UK
OUTDOOR: Survival Billboard, Microsoft, McCann London – UK
PRINT & PUBLISHING: Brad is Single, Norwegian Air, Try, Oslo – Norway
PRINT & OUTDOOR CRAFT: Breakdance / Parkour / Skateboard, Pepsico Deutschland, BBDO Group Germany – Germany
RADIO: Sound of Glory, Ford, Ogilvy Madrid – Spain
ADVERTISER OF THE YEAR: Heineken
GRAND PRIX FOR GOOD: Check it Before it’s Removed: Naked Breasts on Facebook Against Breast Cancer, Pink Ribbon Deutschland, DDB Group Germania
