Eccezionale risultato alla 33a edizione degli Eurobest, il premio di Lions dedicato alla creatività europea, con tre Grand Prix per l’Italia.
La campagna ‘Shutter Ads’ di Publicis Italia e Heineken, che durante i lockdown ha trasformato in supporti media a pagamento le serrande chiuse dei bar di tutto il mondo, sostenendo i gestori durante il momento più duro della pandemia, si è aggiudicata i Grand Prix Media e Outdoor. Publicis Italia ha inoltre guadagnato il secondo posto come Agency of the year.
Vince il massimo premio Film Craft il film ‘Rockin’ mamas’ di Rolling Stone Italia ideato da Vmly&r Italia, che ha raccontato come fossero le mamme le vere eroine del 2020, alle prese con la conciliazione di smart working, DAD, poppate notturne e quant’altro. Il film è stato prodotto da Movie Magic e Good People Films con regia di Ali Ali.
Nel complesso, tra i risultati finali annunciati stamattina durante l’evento Eurobest Unwrapped vale la pena sottolineare che la Russia vince il suo primo Eurobest Grand Prix in Creative eCommerce per “Birds of Record” di BBDO Moscow per WWF Russia; la Francia è il paese più premiato con 45 medaglie e 4 Grand Prix, seguita dalla Germania con 33 premi e due Grand Prix, mentre Publicis Worldwide è stata premiata come Network of the Year, confermando il titolo già riconosciuto nel 2020.
In tutto l’Italia ha guadagnato 27 premi, tra GP, ori, argenti e bronzi.
Qui sotto tutti i Grand Prix:
Brand Experience & Activation:
‘The Breakaway: The First Ecycling Team For Prisoners’ for Decathlon, by BBDO Belgium, Brussels.
Creative Business Transformation:
‘Act For Food’, for Carrefour, by Marcel, Paris.
Creative Data:
‘Saylists’, for Warner Music Group, by Rothco, Part Of Accenture Interactive, Dublin.
Creative eCommerce:
‘Birds Records’, for WWF Russia, Yandex Music, by BBDO Moscow.
Creative Effectiveness:
‘A Hard Pill To Swallow’, for Apotek Hjärtat, Sustainable Medicines, by Åkestam Holst, Stockholm.
‘The Breakaway: The First Ecycling Team For Prisoners’, for Decathlon, by BBDO Belgium, Brussels.
Design:
‘The Climate Crisis Font’, for Helsingin Sanomat, by TBWA\Helsinki / Helsingin Sanomat, Helsinki / Eino Korkala, Helsinki.
Digital Craft:
‘Mojang Studios’, for Mojang Studios, by Bold, Stockholm.
Direct:
‘Uber Heetch’, for Heetch, by Marcel, Paris.
Entertainment:
‘A Piece of Ajax’, for AFC Ajax, by AFC AJAX, Amsterdam / One:Nil, Amsterdam.
Film Craft:
‘Rockin’ Mamas’, for Web Magazine Makers, by VMLY&R Italy, Milan.
Film: non sono stati assegnati Grand Prix.
Glass: The Award For Change:
‘#Wombpainstories’, for Essity, by AMV BBDO, London.
Healthcare:
‘Saylists’, for Warner Music Group, by Rothco, Part Of Accenture Interactive, Dublin.
Industry Craft:
‘Hell-P’, for Warner Music Central Europe, by Kolle Rebbe, Part of Accenture Interactive, Hamburg.
Innovation:
‘Dot Go. The First Customizable Object Recognition App For The Visually Impaired.’, for Dot, by Serviceplan Germany, Munich.
Integrated:
‘Mcdo’, for Mcdonald’s, by Nord DDB, Stockholm.
Media:
‘Shutter Ads’, for Heineken, by Publicis Italy, Milan.
Mobile:
‘Cites’, for Amazon Prime Video, by Herezie, Paris.
Outdoor:
‘Shutter Ads’, for Heineken, by Publicis Italy, Milan, took a second Grand Prix.
PR:
‘The Bread Exam’, by McCann Paris for Spinneys and the Lebanese Breast Cancer Foundation.
Print & Publishing:
The Procter & Gamble Old Spice campaign ‘The Most Epic Seafaring Legend Ever Told’, by Leo Burnett, Madrid.
Radio & Audio:
The ‘Confusing Times’ campaign for Burger King, by David, Madrid.
In Social & Influencer:
‘#Freecuthbert’, for Aldi, by Mccann, Manchester.
Grand Prix for Good:
‘#StillSpeakingUp Deeptruth’, for Propuesta Civica, by Publicis Latvia, Riga / Publicis Mexico, Mexico City.
Special Award
Network of the Year:
1 Publicis Worldwide
2 Bbdo Worldwide
3 Ddb Worldwide
Media Network Of The Year:
1 Mediacom
2 Phd Worldwide
3 Blue 449
Agency of the Year:
1 Amv Bbdo, London, Uk
2 Publicis Italy, Milan, Italy
3 Publicis Conseil, Paris, France
Independent Agency of the Year:
1 Serviceplan Germany, Munich, Germany
2 Mortierbrigade, Brussels, Belgium
3 Herezie, Paris, France
Eurobest Golden Palm:
1 New Land, Denmark
2 Good People Films, Egypt
3 Quad Stories, France
4 Iconoclast, United Kingdom
5 Jungler, France
Country Agency of the Year:
Belgium – Bbdo Belgium, Brussels
Denmark – &Co, Copenhagen
Finland – Tbwa\Helsinki, Helsinki
France – Publicis Conseil, Paris
Germany – “Kolle Rebbe, Part Of Accenture Interactive”, Hamburg
Italy – Publicis Italy, Milan
Russia – Bbdo Moscow, Moscow
Spain – Leo Burnett, Madrid
Sweden – Nord Ddb, Stockholm
The Netherlands – One:Nil, Amsterdam
Turkey – Tbwa\Istanbul, Istanbul
United Kingdom – Amv Bbdo London
