Nella seconda giornata dei Cannes Lions sono giunti 7 Leoni per l’Italia, di cui 6 di LePub Milano per lavori realizzati per Heineken (‘Starring Bars’ e ‘Excuses Bars’ per il brand Heineken, ‘Guam Guao’ per il brand Desperados) e per Philips in collaborazione con la sede di Amsterdam del network. Vince un bronzo Landor Milano per l’identità di brand della macchina tirapasta Imperia.
I Grand Prix della seconda giornata vanno a Hyundai e Innocean, Mercado Livre e Gut Sao Paolo; Rimas Music con Bad Bunny e Ddb Latina; Academy of Motion Picture Arts e Fcb Chicago; Telstra e Bear Meets Eagle on Fire Sydney; Nigrum Corpus Idomed e Artplan Sao Paulo
Entertainment Lions
Grand Prix – Hyundai Motor Ioniq ‘Night Fishing’ Innocean Soul, South Korea
Bronzo – Heineken ‘Starring Bars’, LePub Milan, Italia
Entertainment Lions for Gaming
Grand Prix – Mercado Livre ‘Call of Discounts’, Gut Sao Paolo, Brazil
Entertainment Lions for Music
Grand Prix – Rimas Music, Bad Bunny ‘Tracking Bad Bunny’, Ddb Latina, Puerto Rico
Entertainment Lions for Sport
Grand Prix – Clash of Clans ‘Haaland Payback Time’, David New York, Usa
Bronzo – Heineken ‘Excuses Bars’ LePub Milan, Italia
Design
Grand Prix – Academy of Motion Picture Arts ‘Caption with Intention’, Fcb Chicago, Usa
Argento/Bronzo – Philips ‘Fixables’, LePub Amsterdam/Le Pub Milan, Olanda e Italia
Bronzo – Imperia Pasta Machine ‘ Genius of Form and Substance’, Imperia&Monferrina Roma/Landor Milano, Italia
Digital Craft
Grand Prix – Academy of Motion Picture Arts ‘Caption with Intention’, Fcb Chicago, Usa
Film Craft
Grand Prix – Telstra ‘Better on a better Network’, Bear Meets Eagle on Fire Sydney, Australia
Oro/Argento – Desperados ‘Guam Guao’, LePub Milano, Italia
Industry Craft Lions
Grand Prix – Nigrum Corpus Idomed, Artplan Sao Paulo, Brazil