Quarta e penultima giornata per i Cannes Lions, con una nuova selezione di Leoni. LePub si aggiudica altri 5 metalli – 1 argento e 4 bronzi – con campagne per Heineken (Pub Succession, Bar Dating, Backing The Bars, Pub Museums) e Bottega Veneta (The Everlasting Logo).
I Grand Prix vanno ad Academy of Motion Picture ed Fcb Chicago; Museum for the United Nations – Un Live Spotify e Akqa Copenhagen; Ziploc e VML New York; Axa e Publicis Conseil; Apple e Tbwa\Media Arts Lab, Los Angeles; Dove e Ogilvy Uk; Lvmh e Havas Play
BRAND EXPERIENCE & ACTIVATION LIONS
Grand Prix – Academy of Motion Picture ‘Caption with Intention’, Fcb Chicago, Usa
Argento – Heineken ‘Pub Succession’, LePub Milano/Publicis Dublin, Italia/Irlanda
INNOVATION LIONS
Grand Prix – Museum for the United Nations – Un Live Spotify ‘Sounds Right’, Akqa Copenhagen, Danimarca
CREATIVE COMMERCE LIONS
Grand Prix – Ziploc ‘Preserved Promos’, VML New York, Usa
Bronzo – Heineken ‘Bar Dating’, LePub Milan/LePub Sao Paulo, Italia/Brasile
CREATIVE BUSINESS TRANSFORMATION LIONS
Grand Prix – Axa, ‘Three Words’, Publicis Conseil, Paris, Francia
Bronzo – Heineken, ‘Backing The Bars’, LePub, Milan, Italia
CREATIVE EFFECTIVENESS LIONS
Grand Prix – Apple, Shot on iPhone, Tbwa\Media Arts Lab, Los Angeles, Usa
CREATIVE STRATEGY LIONS
Grand Prix – Dove ‘Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement’, Ogilvy Uk, London, UK
Bronzo – Heineken, ‘Pub Museums’, LePub Milan / Publicis Dublin, Italia/Irlanda
LUXURY LIONS
Grand Prix – Lvmh, ‘The Partnership That Changed Everything’, Havas Play, Paris, Francia
Bronzo – Bottega Veneta ‘The Everlasting Logo’, LePub Milan, Italia
