Alla vigilia dei Cannes Lions l’organizzazione ha pubblicato un corposo blocco di shortlist relative a 17 categorie su 31 totali.
Accanto alla strabordante prevalenza delle campagne di Publicis Italy / LePub Milano per Heineken, con un paio anche per Prime Video e Barilla, segnaliamo anche un certo numero di shortlist di Wunderman Thompson Milano per WindTre, DDB Milano per Ikea e Bennet, Leo Burnett per McDonald’s e una ciascuno per Fonzies e Dentsu Creative e per Finish con Havas Milan.
Torna in gara anche Coordown con l’iniziativa di sensibilizzazione di quest’anno firmata da Small New York (l’agenzia fondata da Luca Lorenzini e Luca Pannese) e Indiana Productions Milano.
Design – 1 shortlist
Heineken ‘Heinekicks’, Publicis Italy | LePub, Milan / Bbh, Singapore
Digital Craft – 1 shortlist
Heineken ‘Fresher Stats’, Publicis Italy | LePub, Milan
Direct – 11 shortlist
3 x Heineken ‘The Office Cleaners’, Publicis Italy | LePub, Milan
3 x Heineken ‘The Closer’, Publicis Italy | LePub, Milan
2 x Barilla ‘Passive Cooking’, Publicis Italy | LePub, Milan
Heineken ‘Bar Experience’, Publicis Italy | LePub, Milan
WindTre ‘Voice Girl Gamers’, Wunderman Thompson, Milan
Coordown ‘Ridiculous Excuses Not To Be Inclusive’, Indiana Production Company, Milan / Small, New York
Entertainment Lions For Sport – 3 shortlist
2 x Heineken ‘Fresher Stats’, Publicis Italy | LePub, Milan
Heineken ‘Nobody Watches Women Football’, Publicis Italy | LePub, Milan
Entertainment – 1 shortlist
Prime Video ‘The Laundry Screen’, Publicis Italy | LePub, Milan
Health & Wellness – 1 shortlist
WindTre ‘Voice Girl Gamers’, Wunderman Thompson, Milan
Media – 9 shortlist
3 x Ikea ‘Sakerhet’, Ddb, Milan
3 x Heineken ‘The Office Cleaners’, Publicis Italy | LePub, Milan
Heineken ‘Heinekicks’, Publicis Italy | Lepub, Milan / Bbh, Singapore
McDonald’s ‘Tabletogo’, Leo Burnett, Milan / Leo Burnett, Chicago
Bennet ‘Hungry For Culture’, Ddb, Milan
Outdoor – 10 shortlist
4 x Heineken ‘The Closer’, Publicis Italy | Le Pub, Milan
2 x Heineken ‘Heinekicks’, Publicis Italy | LePub, Milan / Bbh, Singapore
2 x McDonald’s ‘Tabletogo’, Leo Burnett, Milan / Leo Burnett, Chicago
Prime Video ‘The Laundry Screen’, Publicis Italy | LePub, Milan
Heineken ‘Nobody Watches Women Football’, Publicis Italy | LePub, Milan
PR – 7 shortlist
3 x WindTre ‘Voice Girl Gamers’, Wunderman Thompson, Milan
2 x Heineken ‘The Closer’, Publicis Italy | Le Pub, Milan
Heineken ‘Heinekicks’, Publicis Italy | LePub, Milan / Bbh, Singapore
Fonzies Italy ‘Forza Canada’, Dentsu Creative, Milan
Print & Publishing – 1 shortlist
Reckitt Finish ‘Travel Guide To The Deserts Of Italy’, Havas Milan, Milan
Social & Influencer – 3 shortlist
Heineken ‘Bar Experience’, Publicis Italy | LePub, Milan
2 x Coordown ‘Ridiculous Excuses Not To Be Inclusive’, Indiana Production Company, Milan / Small, New York
Nessun promosso infine – qualora ci fossero iscritti – nelle categorie Entertainment Lions For Music, Entertainment Lions For Gaming, Pharma, Industry Craft, Film Craft e Radio & Audio.
Queste si aggiungono alle shortlist comunicate precedentemente: ‘Passive cooking’ di Barilla realizzata da Publicis Italy Le Pub, con la collaborazione di Screenplay Milano, Msl Group e Toilet Paper Milano nella categoria Innovation e Sakerhet’ di Ikea Italia ideata da Ddb Milano nella categoria Glass, dedicata alle campagne per l’uguaglianza di genere e l’eliminazione di stereotipi.
