Abituati a collaborare con i brand per finanziare i loro video, caratterizzati da coreografie curatissime, gli Ok Go hanno realizzato il nuovo video di ‘Obsession’ insieme alla carta Double A.
Brand con cui la band condivide la filosofia “Work hard, play hard’, secondo le parole del fondatore Damian Kulash, che stavolta ha collaborato con l’agenzia creativa giapponese Six e con l’artista digitale Daito Manabe, fondatore di Rhizomatiks Research.
Manabe ha sviluppato il programma usato per controllare le 567 stampanti usate durante lo shooting del video, in modo da disegnare un pattern grafico composto dai fogli di carta.
I movimenti degli Ok Go sono stati poi studiati dal coreografo Mikiko, perfettamente sincronizzati con il paper mapping sullo sfondo.
Il progetto è spiegato nel dettaglio sul sito http://www.doubleaxokgo.com.
CREDITS
Directed by Damian Kulash, Jr. & Yusuke Tanaka
OK Go is:
Damian Kulash, Jr.
Timothy Nordwind
Andy Ross
Dan Konopka
Creative Agency: SIX
Executive Creative Director : Takeshi Nozoe
Creative Director: Jin Saito
Planner : Tsubasa Oyagi
Art Director : Kentaro Harano
Movie Planner : Jun Hatano
Brand Agency: SPA-HAKUHODO
Account Team : Masato Saito (Hakuhodo Asia Pacific), Teruhisa Ito, Thanthip Uraipriwan, Yuki Sudo, Piraorn Saereesithipitak, Yuwanda Mankhongdamrongiu
Operation Support : Bovornpan Kristhong, Chanin Ruengsangnateetip
Technical Team: Rhizomatiks Research
Planning, Technical Direction : Daito Manabe
Hardware Design, Technical Direction : Motoi Ishibashi
Software Engineering : Satoshi Horii, Yusuke Tomoto, Shintaro Kamijo, Sadam Fujioka
Hardware Engineering : Youichi Sakamoto, Toshitaka Mochizuki, Yuta Asai, Saki Ishikawa, Kyohei Mouri
Simulator production : Setsuya Kurotaki, Sadakazu Kato
Producer : Hidenori Chiba
Assistant Producer : Ichiro Mishima
Production Company: AOI Pro.
Director : Yusuke Tanaka & Damian Kulash, Jr.
Choreographer : MIKIKO
Assistant-Choreographer : Marimo, Non, Erisa, Saya, Kaori, Kazune, Kohmen, Maru, Mayumi, Yuka, Aya, Ayane, Tomo
Director of Photography : Makoto Okuguchi
Gaffer : Takeshi Tomasu
Assistant-Director : Hideaki Jinbo
Wardrobe : Shinichi Miter
Hair & Make Up Artist : Minako Suzuki, Ayaka Tsutsumi
1st AC : Kei Fujita
2nd AC : Erika Shimizu, Tomoya Ishizaki
DIT : Taito Oyama
Best Boy : Ryuta Murakami
Lighting Crew: Taiki Kishimoto, Yuka Sato, Susumu Tanaka, Motohiro Kobayashi, Takaori Kidokoro, Yusuke Fujii, Hiroshi Kumai, Masaru Oyamada, Hisanori Yamai, Shintaro Sekiguchi, Shota Moriuchi, Makoto Kashiwakura, Kouji Yano
Motion Control : Kanno Yukimitsu, Takashi Yabuki, Jun Ikeuchi, Ryo Inmiya, Yoshihisa Hagi, Eiji Kamomiya
GRIP : Takashi Taniguchi, Maki Saito
Action Coordinator : Tomoaki Kawasumi
Special Effect : Isamu Terakado
Maiton Island Crew
Producer : Kazuhisa Yoshimoto, Sho Murakami
Camera : Tomonori Taniguchi
Visual Effects Supervisor : Shunsuke Kakuuchi
Previsualization : Hiromitsu Sunaga, Yoshinori Numazawa, Masaki Ishii, Yoshifumi Ikoma, Akira Iio, Akira Miwa, Kohki Okuyama, Go Aoyama
Graphic Designer : Karan Singh
Offline Editor : Takeaki Harada
Colorist : Yasutaka Ishihara
Survey : Yasuhiro Kato
Online Editor : Tomoko Kanazono, Toshinori Koike, Azusa Katsumata, Atsushi Nishimura, Hiroyuki Sai, Tatsuhiro Noguchi, Yu Nagase, Kenji Sakaide
Roto Artist : Annex Digital, Inc.
Sound Engineer : Toru Nakano, Taro Ito
International Producer : Shoko Akutagawa
Producer : Keisuke Mizusako, Masahiro Kawaguchi
Production Manager : Tomohiro Umeyama, Eri Deguchi, Takuya Yamamoto, Kenta Ogiya
Bilingual Coordinator : Mayu Yamashita
PA : Jonathan Genki Fujimura, Emi Ota, Ami Uematsu, Takaaki Yagi
