Dalla Rivoluzione Francese alle Guerre Stellari, personaggi epici non resistono al fascino delle corse dei cavalli nello spot del gestore di scommesse PMU.
Lo spot francese ideato dall’agenzia Buzzman interpreta in modo spettacolare il detto, nonché nuovo claim del brand, “che vinca il migliore”. Regia di Matthijs van Heijningen per la cdp Soixante Quinze.
CREDITS PMU
Managing Director Cyril Linette
Marketing Director Gérard Callegari
Brand & Products Director Timothée Loizeau
Communication Director Charlotte Pasternak
Head of Brand Department Pascal Drai
Head of Advertising Sophie Andreani
Account Executive Pierre Vinogradoff
Head of Horse Show Content Clémence Courbet
Head of Media Division & Development Martin Terrier
Head of Brand Management & Brand Content Christel Mulet-Querner
Brand Management & Brand Content Manager Hélène Brosselin
CREDITS BUZZMAN
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creation Directors Louis Audard & Tristan Daltroff
Art Directors Oswald Yvan & Apolline Lemaire
Copywriters Apolline Lemaire & Oswald Yvan
Deputy Managing Director Florent Kervot
Account Manager Clément Chagnaud
Account Executive Soufiane Kechai
Social Media Manager Loris Bernardini
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production & Art Buying Vanessa Barbel
TV Production Assistant Saveria Besset
Head Of Print Dee Perryman
Print Production Fany Maupou
Production 75
Post Production Mikros
Sound Production The
Director Matthijs Van Heinjningen
Musique Supervisor Too-Young
Photograph Jan Verboom
