Expedia e Mattel hanno annunciato che Ken punta a consolidare il suo status di icona culturale, vivendo di vita propria e non più solo accanto a Barbie, con il debutto al Super Bowl LX nella nuova campagna ‘Going Places with Ken’.
Il commercial sarà trasmesso prima e dopo la partita in Usa, durante la partita in Canada e autonomamente in Messico. ‘Going Places with Ken’ segna l’inizio di una collaborazione di un anno tra Expedia e Mattel con il doppio obiettivo di festeggiare il 65mo anniversario del marchio ‘Ken’ e farlo diventare il nuovo brand ambassador di Expedia.
Il 30” mostra Ken in viaggio mentre visita destinazioni come Italia, Giappone e Messico, simbolo della fiducia e della semplicità su cui i viaggiatori possono contare prenotando su Expedia.
Il personaggio di Mattel rappresenta, infatti, ogni viaggiatore alle prime armi che scopre quanto sia semplice organizzarsi, risparmiando.
Il commercial segna anche il debutto della nuova piattaforma di marca dell’aggregatore, intitolata ‘The One Place You Go to Go Places’ e che proseguirà con nuovi filmati di marca in mercati chiave come Usa, Canada, Messico, Uk, Australia, Nuova Zelanda e Giappone.
Ideata dalla struttura di marketing e creatività interna di Expedia in stretta collaborazione con i team creativi interni di Mattel, la campagna è stata prodotta da Buck in collaborazione con lo studio di stop-motion Bic Più.
BUCK + Expedia + Mattel “Ken’s Going Places: STOP-MOTION COMMERCIAL
Expedia Credits:
- Senior Vice President, Brand Marketing and Creative: Natalie Wills
- Senior Director, Integrated Marketing: Adam Dalgleish
- Executive Creative Director: Alyssa Georg
- Global Director, Integrated Marketing: Spencer Einbund
- Senior Director, Global Head of Events and Experiences: Ben Hack
- Director, Integrated Production: Kara Fromhart
- Creative Director: Anne Sanguinetti
- Associate Creative Director: Nico Cortinove
- Associate Creative Director: Jacqueline Robertson
Mattel Credits:
- Mahta Eghbali – Vice President, Brand Partnerships and Strategic Alliances
- Lauren Colley – Sr. Director, Global Brand Creative
- Tiana Kupinski – Manager, Global Brand Marketing
- Lucas Allen – Lead Content Producer, Global Brand Marketing
- Alex Gergely – Senior Manager, Brand Partnerships and Strategic Alliances
- Samantha Kellie – Senior Copyrighter
- Nick Tiffany – Copywriter
Bix Pix Entertainment Credits:
- Executive Producer: Kelli Bixler
- Producer: Jodi Downs
Director & Creative
- Director: Drew Hodges
- Director of Photography: Eric Adkins & Aaron Wise
- Production Designer: Paul Harrod
Key Crew:
- 1st Assistant Director: Pete Levin
- 1st Assistant Camera: Carl Helder
- Key Gaffer: Dwight Campbel
- Key Grip: Drex Reed
- Best Boy: Riley Cooper
- Grip: Jordan Sherrod
- Motion Control Operators: Luca Cioci & Calvin Fredrick
- Camera Lighting Tech: Susie Shircliff
- Art Director: Ben Record
- Art Director: Raphaelle Gamanho
- Art Lead: Amber Padgett
- Art Lead: Marisa Gehrig
- Set Dresser: Dilean Jimenez
- Art Fabricator: Nalani Williams
- Art Fabricator: Jon Uttenreither
- Art Fabricator: Jed Voltz
- Art Fabricator: Blake Derkson
- Scenic Painter: Diego Gonzalez
- Scenic Painter: Stella Miles
- Scenic Painter: Jesse Harron
- Scenic Painter: Edlyn Capulong
- 3D Printer: Aron Bothman
- 3D Printer: Dave Asling
- Graphic Designer: Joseph Berryhill
Bix Pix Credits
- Lead Puppets: Barney Marquez
- Puppet Fabricator: Yizhou Li
- Lead Doll Stylist: Tula Oliver
- Lead Costumer: Robyn Simms-Johnson
- Costumer: Felicia Rose
- Costumer: Michele Dunn
- Animator: Sarah Tejada
- Animator: Justin Rasch
- Animator: Rachel Larsen
- Animation Rigging Artist: Ruthie Devito
- VFX Supervisor: Andrew Babick
BUCK Credits
- Arielle Casale – Art Director
- Bill Dorais – 3D Supervisor
- Chris Ribar – 3D Lead
- Daniel Pernikoff – Lead Creative Technologist
- Elizabeth Abrams – Producer
- Erin Lockard – Producer
- Jacob Wolfman – Account Lead
- Jose Fuentes – Post Supervisor
- Kenni Huang – Designer
- Kitty Dillard – Executive Producer
- Luke Proctor – Producer
- Marcus Collins – Designer/Matte Painting
- Robert Bisi – Creative Director
- Rodney Lambright – Designer
- Talia Mazzarella – Editor
- Dae-Han Yi – Designer/Matte Painting
- Jim Lind – Designer/Matte Painting
- Brinton Jaecks – Compositor
- Brooks Tomlinson – Compositor
- Brian Dieck – Assistant Editor
- Kyle Snider – 2D Animator
- Pablo Martinez – Producer
- Sam Smith – Compositor
- Jeff Dragon – Compositor
- Jeremy Stuart – Colorist
- Dan Suter – Editor
- Gabrielle Doyon Hanson – French Canadian Transcreation
- Bernadette Rivero – Spanish Transcreation
- Gabriel Guedelha – Lettering Artist
