L’icona del toro, storico simbolo dell’aggressività della borsa, assume tutt’altro atteggiamento nello spot di MoneySuperMarket della serie ‘Get Money Calm’.
Ideato dall’agenzia Engine, rassicura i clienti e li invita ad affrontare con tranquillità gli investimenti finanziari grazie alla possibilità di personalizzarli in base ai propri desideri, anche a fronte di eventi che farebbero inferocire un toro. La regia è di Nick Ball per la cdp Blink.
Credits:
Client: MoneySuperMarket
Marketing Director: Lloyd Page
Head of Brand and Brand Communications: Mel Stonier
Senior Brand Manager: Jim Butler
Agency: ENGINE
Agency Producers: Leila Bartlam
Assistant Producer: Victoria Doran
Strategy Director: Liz Baines
Senior Strategists: Ronaldo Pegoraro, Simon Butcher
Chief Creative Officer: Billy Faithfull
Creative Director: Chris Ringsell
Creative Team: Charlie Gee, Tian Murphy
Managing Director: Annie Gallimore
Business Leads: Eve Bui, Louise Hayward
Senior Account Director: Alex Worthington
Integrated Project Director: Liz Boothby
Account Team: Brittaney Anderson, Samar Rezvan, Clare Walker
Agency Designers: Eric Chia, Abbi Chard
Media Agency: Mediacom
Production Company: Blink Productions
Director: Nick Ball
Executive Producer: Paul Weston
Producer: Ewen Brown
Editor: Leo King @ Stitch
Sound Design: Ben Leeves @ Jungle Sound Studios
Carioca Studio represented by JSR Agency
Lead Creative Director: Dragos Traistaru
Lead Producer: Ruxandra Iacob
Post-Production: Untold Studios
VO: Matt Berry
