EE, fornitore di connettività britannico, lancia la nuova campagna di brand “Clocking Off” che dimostra come i suoi nuovi Smart Hub Pro e Smart WiFi Pro abilitati Wi-Fi 7 trasformano la connettività domestica, più veloce e più stabile, anche nelle case più affollate.
Firma il team composto da professionisti di Saatchi & Saatchi, GroupM, Digitas UK, Boomerang, Posterscope, Prodigious e LeShop. La colonna sonora è ‘Left To My Own Devices’ dei Pet Shop Boys.
La campagna prevede uno spot da 2 minuti che segue un gruppo di persone che svolgono attività di routine al lavoro, rappresentate in monocromia. Mentre escono e tornano a casa, torna il colore che evoca un ambiente domestico vivace e pieno di familiari che competono per guadagnare più banda a discapito degli altri, ma non quando si attiva il Wi-Fi 7 che dà spazio a tutti. Chiude la voce di voce di Kevin Bacon che spiega come il nuovo router faccia funzionare meglio ogni dispositivo.
La campagna è pianificata su tv, bvod, video online, social, stampa, radio, audio digitale, search e ooh. Planning e acquisto spazi sono stati condotti con logiche contestuali da GroupM per allinearsi tatticamente con l’ora 16:59 con cui si apre lo spot, per migliorarne la rilevanza.
CREDITS
CAMPAIGN TITLE: WIFI 7 Clock Off
CLIENT: EE
ADVERTISING AGENCY: Saatchi & Saatchi
Publicis Groupe UK CCO: Ben Mooge
MD: Jonathan Tapper
EXECUTIVE CREATIVE DIRECTOR: Will John
SENIOR CREATIVE: Samuel Simmons, George Coyle
DESIGN DIRECTOR: James Crickmore
DESIGNER: Scott Powell
GROUP PLANNING PARTNER: Olivia Stubbings
PLANNING DIRECTOR: Will Moore
SENIOR PLANNER: Jonny Turnbull
BUSINESS LEAD: Eilidh McGregor
ACCOUNT DIRECTOR: Joe Dowson
ACCOUNT MANAGER: Tamara Sirandula
AGENCY PRODUCER: Rose Reynolds, Brett Macdonald
PRODUCTION COMPANY: Love Song
DIRECTORS: Daniel Wolfe & Louis McCourt
DOP: Harry Wheeler
MD: Shirley O’Connor
EXECUTIVE PRODUCER: Ellie Goodwin
PRODUCER: Peter Knowles
LOCAL LINE PRODUCER: Maeve McMahon
PRODUCTION DESIGNER: Arthur DeBorman
COSTUME DESIGNER: Kirsty Halliday
EDIT: Marsheen
EDIT PRODUCER: Harriet Cawley
EDITOR: Dominic Leung
EDIT ASSISTANT: Helena Teixeira
COLOUR: Electric Theatre Collective
COLOURIST: Jason Wallis
POST-PRODUCTION: Stray
CREATIVE DIRECTOR/VFX SUPERVISOR: Dan Williams
2D: Ben East, Hugo Saunders
AFX/DESIGNERS: David Whatley, James Brocklebank, Kwok Fung Lam
EP: Misha Stanford-Harris
PRODUCER: Ellie Georgiou
SOUND STUDIO: Factory Studios
SOUND PRODUCER: Emily Thomas
SOUND DESIGN & MIX: Anthony Moore & Jack Hallett
MUSIC COMPANY: Theodore Music Ltd.
MUSIC SUPERVISORS: Ottilia Kjulsten & Dominic Bastyra
TRACK: Pet Shop Boys – Left To My Own Devices
MEDIA AGENCY: GroupM
VP STRATEGY: Tom Kislingbury
PLANNING LEAD: Anna Martorana
BUSINESS DIRECTOR: Rob Corr
BUSINESS DIRECTOR: Adam Tully
PLANNING DIRECTOR: Paridhi Johri
OOH AGENCY: Posterscope
OOH PARTNER – Dan Bayford
PLANNING & BUYING DIRECTOR – Tom Murrihy
SENIOR PLANNING & BUYING EXECUTIVE – Rowan Gillette-Fussell
PRODUCTION: Prodigious (OOH)
HEAD OF DESIGN: James Crickmore
SENIOR DESIGNER: Simon Hadassi
DESIGNER: Jess Steiger
SENIOR DESIGNER: Scott Powell
SENIOR DESIGNER: Natalie Alves
SENIOR DESIGNER: Kumal Shah
DESIGNER: Conor MacLeay
LEAD MOTION DESIGNER: Marco Balducci
SENIOR MOTION DESIGNER: Aivaras Seduika
RETOUCHER: George Lewis
SENIOR PROJECT MANAGER: Adrian Reilly
HEAD OF RETOUCHING: Kirsten Howe
ARTWORKER: Martin Uden
CREATIVE ARTWORKER: Jennifer Bourne
SENIOR CREATIVE ARTWORKER: Dean Vuckovic
DIGITAL AGENCY: DIGITAS
EXECUTIVE CREATIVE DIRECTOR: Bjorn Conradi
CREATIVE DIRECTOR: Amandine Fabian
SENIOR ART DIRECTOR: Neal Williamson
ART DIRECTOR: Reilly Lovett
SENIOR COPYWRITER: Brochan Watts
COPYWRITER: Georgina Aindow
SENIOR DESIGNER: James Nawka
VISUAL DESIGNER: Sarah Goodman
STRATEGY DIRECTOR: Harry Bunnell
STRATEGY DIRECTOR: Credence Pym
BUSINESS DIRECTOR: Jessica Brennan
ACCOUNT DIRECTOR: Sophie Baldwin
SENIOR ACCOUNT MANAGER: Jessica Muhl
SENIOR PROJECT MANAGER: James Martin
SENIOR INTEGRATED PRODUCER: Brett MacDonald
JUNIOR PRODUCER: Lucy Fuggle
POST PRODUCER: Jessica Scannella
AUDIO: Henry Frith
AFX: David Phelps, Ploy Jeana Li
FLAME: Jack Kennedy
GRADE: Matty Lee-Redman
OFFLINE: Rich Barnett
BUSINESS DIRECTOR: Jessica Brennan
SENIOR ACCOUNT DIRECTOR: Sean McKenna
SENIOR ACCOUNT MANAGER: Chrissie Demetriou
SENIOR PROJECT MANAGER: James Martin
ADVERTISING AGENCY: LeSHOP (Retail)
CREATIVE DIRECTOR: Mike Tran
SENIOR COPYWRITER: Joe Fletcher
SENIOR ART DIRECTOR: Kurt Strong
BUSINESS LEAD: Justin Hyde
SENIOR ACCOUNT MANAGER: Ali Boanas-Smith
PROJECT MANAGER: Ameer Bacchus
SOCIAL AGENCY: Boomerang
CREATIVE DIRECTOR: Ian Gambier
ART DIRECTOR: William Boehm
COPYWRITER: Benjamin Rutherford
BUSINESS LEAD: Emma Hibbitt
PRODUCER: Helen Tucker-Lalloo
